Market Orientation -Transforming Trade and Firm Performance
نویسندگان
چکیده
منابع مشابه
Market orientation, knowledge-related resources and firm performance
Based upon new perspectives to explain superior business performance, an integrative conceptual model that links these different explanations of superior performance is presented, highlighting the role of knowledge-related resources as key antecedents of the continuous creation of competitive advantages (Day 1994, Day George S. The capabilities of market-driven organizations. J Mark 1994a, 58 [...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2012
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v4n2p3